Delivering the originality of Yokohama Motomachi style
Delivering the originality of Yokohama Motomachi style
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Yokohama Motomachi—The Shopping Street With More Than 150 Years of History Yokohama Motomachi—The Shopping Street With More Than 150 Years of History

Welcome to Motomachi Shopping Street.

As Japan opened its doors in the mid-19th century, new cultural influences arrived in Yokohama Motomachi. They went on to spread from Yokohama to the rest of Japan, and Japanese culture in turn traveled from here to the rest of the world. In the process, Motomachi brands gained a loyal following. Many established Motomachi brands have flagship stores on Motomachi Shopping Street, and the neighborhood continues to launch new brands today.
Motomachi’s Charming Sale, held twice a year, in February and September, is the best known of the wide array of events held in the area throughout the year. You won’t want to miss a visit to the Motomachi Shopping Street.

Schedule of Motomachi Shopping Street Events

Jan – Feb Winter Illumination (Motomachi Shopping Street Association)
Feb Charming Sale (Motomachi Shopping Street Association)
Mar St. Patrick's Day Parade (Motomachi Shopping Street Association)
May Traffic Safety Parade (Motomachi Shopping Street Association)
Yokohama Central Town Festival (Motomachi Shopping Street Association)
Jul – Aug Motomachi Smart Summer (Motomachi Shopping Street Association)
Sep Charming Sale (Motomachi Shopping Street Association)
Oct Food Fair (Motomachi Craftsmanship Street)
Motomachi Halloween (Motomachi Shopping Street Association)
Nov – Dec Christmas Illumination (Motomachi Shopping Street Association)
Motomachi Twinkling Christmas (Motomachi Shopping Street Association)

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