As Japan opened its doors in the mid-19th century, new cultural influences arrived in Yokohama Motomachi. They went on to spread from Yokohama to the rest of Japan, and Japanese culture in turn traveled from here to the rest of the world. In the process, Motomachi brands gained a loyal following. Many established Motomachi brands have flagship stores on Motomachi Shopping Street, and the neighborhood continues to launch new brands today.
Motomachi’s Charming Sale, held twice a year, in February and September, is the best known of the wide array of events held in the area throughout the year. You won’t want to miss a visit to the Motomachi Shopping Street.